Drive Sally
We helped the leading rideshare rental company increase leads, conversions and revenue.
In just six weeks, we overhauled Drive Sally’s rider signup flow, launched market-specific landing pages, and optimized paid media, driving a 38 % lift in activations and slashing CAC.
Drive Sally is a leading rideshare rental company with a fleet of nearly 2,000 cars rented to Uber and Lyft drivers in five major US cities. They were looking for a partner to help scale their business into new markets. What started as a request to manage their paid media campaigns, turned into a rapid turnaround of their entire web presence.
The Situation
In January of 2025, Sally asked us to help optimize and scale their paid media campaigns on Google. After some initial calls and a quick review of their existing conversion funnel, we quickly realized their real problem was the friction-filled design of their onboarding flow, which required users to start the process in their web browser and complete it on Sally's mobile app.
We discovered that 74% of the potential customers who started the process never completed it. We had to fix this problem before implementing our paid media strategy.
The new challenge: Rapidly redesign their market-specific landing pages and onboarding flow.
Phase 1: Design New Landing Pages and Self Booking Flow
With a team of one Product Manager/Lead, and two UX/UI designers, working alongside their head of product/digital, head of sales and head of customer support, we started generating new design concepts for an end-to-end mobile friendly web experience, and were ready to test in less than two weeks.
With our stakeholders standing by to observe and listen, we set up a user testing station inside Drive Sally’s NYC garage, to test our design prototypes with a variety of prospects and customers. After a full day of testing, we had the answers we needed to fine tune our designs, retest and then share with the team for implementation.
Phase 2: Increase Quality and Volume of Leads
We launched a new Google Adwords strategy to drive high-quality leads. Week 1 centered on auditing Drive Sally’s existing Google Adwords program to diagnose performance and establish a baseline. In Week 2, we launched updated Google Ads campaigns aligned with the newly implemented landing pages. During Weeks 3-4, we monitored performance and optimized campaigns as needed, reporting on campaign efficacy.
We refined conversion tracking around lead submissions, separated campaigns by brand versus non-brand intent, expanded keyword coverage (including competitive terms), cleaned up extensions, layered in city-specific targeting, and tightened relevance using negative keywords - then shifted bidding toward CPA-focused optimization.
That combination improved both efficiency and mix. With no additional ad spend, leads increased by 60%, while targeted markets grew to represent 40% of daily sign-ups.
Phase 3: Improve Conversion Rate
Now that we were acquiring more high-quality leads, we sought to convert them into paying subscribers at a higher rate. We implemented a lifecycle marketing campaign focused on re-engaging “cart abandoners” via automated email and SMS messaging.
In Week 1, we audited the existing email marketing tech stack and assessed the quickest light-touch integrations and data handoffs needed to trigger abandoner outreach. In Week 2, we built and launched drip email and SMS campaigns via Mailchimp to bring abandoners back into the subscription path. This created urgency, reinforced value, and introduced an incentive. By integrating Drive Sally’s home-built CRM system with Mailchimp, prospects were enrolled automatically. During Weeks 3-4, we reviewed performance and optimized messaging and sequencing as needed.
This re-engagement stream performed well against common benchmarks, delivering a 78% open rate, versus an industry average of less than 50%. Most importantly, it translated attention into action by doubling the conversion rate.
The results speak for themselves…
In the first month after launching all three phases, we significantly increased Drive Sally’s bookings and lowered their costs of sales.
They saw a 60% increase in leads from their Google AdWords campaign and a 250% increase in conversion rate.
Operationally, less time was spent per sale because prospects were more familiar with their inventory and terms.
In summary, this holistic approach safely delivered undeniable results which gave the executive team the confidence to safely and reliably scale into new markets.